Monday, February 08, 2010
The future of Search - Local Search?
I was quite surprised to see that Google had a SuperBowl ad. It was interesting that they used local search three times in the commercial. I noticed that just about any regional or local search will trigger local results. The problem I see is that Google show's local results based on location and if you are located in the center of the city you have a big advantage. Even if you are in the top three organic results you are still pushed down the page by the map and the local results. Your seo efforts are very easy if you have a downtown city center relevant business.